Wyoming High School Activities Association becoming official event-merchandising partner!19 Feb 2016 , Posted by Blog in
In 2015, Fine Designs entered into a new partnership with the Wyoming High School Activities Association (WHSAA), becoming their official event-merchandising partner!
Under the leadership of Commissioner Ron Laird, WHSAA hosts over 70 events a year, including 26 different sports and activities, ranging from soccer and volleyball, to debate and marching band competitions.
“In my 12 years with WHSAA, one of the biggest challenges we’ve faced in the past with merchandising,” Ron recalled, “has been that a single event can have venues that are 400 miles apart! Coupled with the fact that we have multiple events a weekend, we needed a partner that could staff all of our events across the state. Fine Designs has been able to meet those challenges and has provided us with one-stop-shop merchandising solutions.”
We needed a partner that could staff all of our events across the state. Fine Designs has been able to meet those challenges and has provided us with one-stop-shop merchandising solutions
The partnership with Fine Designs has also given the WHSAA a chance to provide athletes and their families with a new and unique apparel experience with their industry leading customization options.
“The onsite customization that Fine Designs offers every customer has been the biggest difference so far,” observed Ron. “Prior to Fine Designs, the event apparel was usually preprinted and customization was limited to maybe one special logo. Now, the dozens of unique logo options available at every event raise the quality and variety of apparel offered, and we’ve seen a significant increase in sales across the board.”
Along with the on-site services, Ron has especially appreciated the relationship with Fine Designs Regional Director Peter Novik, and Michael Roberts, the Executive Marketing Director. “I’ve been very pleased with the communication with Michael and Peter. The two of them have always made WHSAA feel like a priority, and have been receptive to various challenges and issues that have come up during our time together.”
With the 2016 State Wrestling Championship on the horizon, Fine Designs is proud to be able to meet the needs of not only the WHSAA, but also the athletes and families that it represents!